In Brigham City, Utah, a young entrepreneur’s roadside stand caught the attention of local police on Tuesday. The reason? A sign that read “Ice cold beer.” However, a closer look revealed the word “root” written in much smaller letters above “BEER,” clarifying the product as root beer.
“This young man, in the area of 600 South 200 East, has a twist on a lemonade stand,” the Brigham City Police Department (BCPD) wrote on Facebook. “Yep, he’s selling beer … ROOT BEER, that is. His marketing strategy has resulted in several calls to the BCPD, but apparently its paid off as business has been good.”
The cleverly advertised “root BEER” was likely a welcome treat, as Tuesday’s high temperature in Brigham City reached the 90s. The police department acknowledged the humor in the situation, stating, “Although the sign was tongue in cheek, we believe this youngster has a future in marketing.” The BCPD also noted that the young entrepreneur is now receiving national attention, which will likely translate to even more customers for his stand. This incident serves as a lighthearted reminder of the creativity and entrepreneurial spirit found even in the youngest members of our communities.